Cycle Jeans and Venezia FC, a story in the lagoon

It is no longer a secret that football and fashion are two worlds that now sit side by side, collaborating and conversing and expanding each other's landscape. Fashion brands in particular have recognized the great potential of being associated with a soccer club, a strategic move to increase the positioning, value and desirability of the brand itself. After buying advertising space and sponsorships on shirts, they have quickly moved on to partnerships that create an even closer relationship between brand and team. Values and products have intersected in numerous collaborations, such as the one that made Cycle Jeans the official denim partner of Venezia FC.

This is not a simple commercial transaction, but the meeting of two outstanding personalities from the Veneto region who can reinterpret the relationship between footballers and lifestyle. Enrico Spinazzé, CEO of Numero 8, the group that controls Cycle Jeans, said of the relationship: "We are particularly happy about this partnership with Venice FC, with whom we share a bond with the Veneto region and at the same time a constant focus on international goals. This collaboration is based on shared fundamental principles such as determination, team spirit and the promotion of young talent."

Venezia was one of the first clubs to define contemporary soccer esthetics, working on a new creativity that was closer to the world of fashion and to a sober and effective communication, different from that of other soccer teams. And then the jerseys, first from Nike and later from Kappa, which had an almost unexpected success and became one of the protagonists of the blokecore phenomenon. A soccer jersey, a pair of baggy jeans and classic sneakers. It's the details that count. And it is precisely from this trend that Cycle Jeans wants to start, creating a new soccer esthetic that can celebrate local excellence and the prestige of Made in Italy.

A project told through a photo shoot in some of the most fascinating and historic aristocratic palaces in Venice, from Palazzo Marin to Scala Contarin del Bovolo, and whose protagonists were the orangeand green footballers most attentive to their choices in front of the closet. Francesco Zampano, Gianluca Busio, Tanner Tessmann and Nicholas Pierini improvised themselves as models for a day, wearing cycle jeans and a Venezia pre match jersey. Further proof that soccer and fashion have much more in common than you might think, and that it is footballers who are driving this dialog forward.

Photographer: Isabella Sanfilippo

Videomaker: Federico Conte

Stylist: Beatrice Pretto

Make Up: Carolina Antonini

Make Up Assistant: Jacopo Rusconi

Production: nss Factory

Special thanks: Palazzo Marin, Hotel Bel Sito - Scala Contarin del Bovolo