The football clubs that earn the most from kits sales

The latest financial report released by UEFA has revealed the top 10 European teams earning the most from jersey and merchandise sales. Topping the list is Barcelona, which has earned €179 million from shirt sales and branded items. Jerseys of Pedri, Lewandowski, and Gavi are among the most sought-after items for the Blaugrana, but the astronomical figure reached is partly due to the exponential growth of women's football and the global recognition of Barcelona Femení stars like Alexia Putellas and Aitana Bonmatí. The record numbers generated by the talent of the Catalan club's female players could serve as a case study for many other European teams aiming to enhance the quality of their women's teams. Following closely is Real Madrid: The Merengues have raked in €155 million in the past year, allowing La Liga to consolidate the top two positions in this special ranking. Rounding out the list in order are Bayern Munich, Liverpool, Manchester United, Paris Saint-Germain, Arsenal, Chelsea, Juventus, and Tottenham. It can be observed, therefore, that this list is evenly split between 5 clubs sponsored by Nike and 5 by Adidas.

It's surprising that Manchester City, coming off the Treble in the 2022/2023 season, is not present on the list. With the exception of Juventus (the only Serie A team in the ranking) which enriched its squad this summer with the acquisition of Timothy Weah alone, the other clubs managed to earn so much especially thanks to numerous new signings in the summer transfer market. The case of Liverpool sets an example: despite Mohamed Salah dominating the list of top-selling Reds jerseys, it was the arrival of winger Dominik Szoboszlai that thrilled international supporters. Paris Saint-Germain drops in the rankings due to the departures of Neymar and Lionel Messi. Yet, the departure of the South American stars wasn't enough to propel Kylian Mbappé to the top spot, already promised to Real Madrid: it's the 2001-born Lee Kang-In who is the gold mine for Parisians, thanks to the support of the enthusiastic South Korean audience.

In England, fans of jerseys and supporters of their respective clubs have shown a particular affection for players who play for the home national team: Bukayo Saka and Declan Rice are the most requested names on Arsenal's jersey, and the same goes for Marcus Rashford and Reece James respectively for Manchester United and Chelsea. Lastly, Bayern Munich (the only Bundesliga team in the ranking) must thank the highly anticipated arrival of Harry Kane, who continues to generate sales after sales.