João Felix stars in the new Stone Island short film

"The Compass Inside" is the new project presented by Stone Island, a short film made by director Jeremy Elkin to narrate the spirit of the community and the brand's manifesto of the same name. To do this, some well-known faces from this community were chosen, including director Spike Lee, actress Jodie Turner-Smith, designer Germans Ermičs and Barcelona's Portuguese forward João Felix. The short film is shot in 15 different locations, alternating between images of the garment's production facilities and interviews, to create that relationship between the product and the manufacturing process, craftsmanship and creativity of Stone Island, as well as its community.

The protagonists wear all the brand's garments, while moments of creativity and reflection are depicted. Just as the first images of João Felix in Barcelona roll by, Stone Island President Carlo Rivetti in voice over tells how the brand seeks "independence of thought, action and spirit. We depend only on our abilities, we follow the compass within us" characteristics that also identify João Felix in his way of playing free and outside the box. A symbiosis of creativity and technique, encapsulated in a short film presented with a premiere that also opened New York Fashion Week. The images alternate from Ravarino - the site of the production facilities - to Barcelona and Sitges, in a locker room and a field in which João Felix dribbles.