Serie A has signed a partnership with Roc Nation, JAY-Z's agency

Serie A is losing ground compared to other leagues not only in terms of the technical level of the teams, but also in terms of appeal to foreign markets and in areas where there is huge room for improvement, such as entertainment. This is why Serie A has just closed a partnership with Roc Nation, the agency founded in 2008 by JAY-Z. The aim of the league in particular is to increase relations with the USA, a market that can give a lot back to Serie A in terms of visibility, through the sale of TV rights and relations with new media and sponsors.

Moving more and more towards football as an ever-evolving entertainment, the agreement with Roc Nation seems to be a choice that looks at new possibilities hitherto little explored. The agency has been in the world of sports for years with agreements with some of the world's greatest athletes, including footballers of the caliber of Kevin De Bruyne, Romelu Lukaku and Federico Dimarco. Serie A has more and more relations with the USA and in the future, thanks to Roc Nation, it is plausible that it will open up to the creation of digital content, marketing activities and events. In the meantime, in Time Square, New York's iconic square, images of some of the most beautiful moments of the last championship have been projected on led walls over the past few days. Roc Nation seems to want to enter the world of football with more conviction, the agreement with Serie A arrives in the same days in which the agency acquired the TFM Agency, a prestigious Brazilian football agency that includes over 100 footballers, including Vinicius Jr.