PSG's new capsule collection in partnership with 3.PARADIS

Paris Saint Germain confirms its status as the world's most fashionable football club, and just a few days before Paris Fashion Week it has decided to launch a new collaboration with luxury brand 3.PARADIS. A capsule that plays with the team's social colours and the dove, one of the symbols of the French brand, both on lifestyle garments and on a Paris match shirt. After the jersey created with Stüssy for the opening of the Paris store, PSG continues to use its jersey as a palette for experimentation and creativity straddling football and fashion. 

PSG's economic and brand growth has been studied at Harvard and has also been driven by numerous partnerships. The numbers speak for themselves: the Parisians' revenues have increased from 95 million in the 2010/11 season to 637 million in 2018/19, while commercial revenues, including sponsorship, merchandising and partnerships, have increased twelvefold in eight years. Numbers and targets achieved not only because of the very expensive purchases made each season, but also thanks to careful collections and collaborations (like this one) that in a short time have transformed Paris Saint Germain, repositioning it in the market and constantly increasing its reputation. And the collaborations with Stüssy and 3.PARADIS only confirm this trend.