The first New Balance 997 dedicated to AS Roma

As already done for Porto and Athletic Bilbao in recent weeks, New Balance has launched a special edition dedicated to AS Roma, one of the four top clubs of the Boston-based brand. NB's trend and goal is to go beyond the confines of the playing field and guarantee fans what the brand itself defines as "recognition of Rome as a lifestyle". For this reason, New Balance has adapted an iconic model such as the NB 997H to the yellow and red color palette, mixing shades and logos for a result that conveys that sense of "Roman" that has always distinguished the Capitoline fans.

One of the most striking features is the use of the Lupetto designed by Piero Gratton, a unique symbol of Romanist culture. Contrary to what was done with the first and second shirts - in neither version there is the Roma vintage crest - New Balance chooses to use the Lupetto in the inner sole of the 997, but at the same time to use the current logo on the sneaker tongue. This heritage-inspired silhouette, made of mesh and suede, is part of New Balance's "Only Roma" campaign for next season, in recognition of Rome as a lifestyle.