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The new capsule collection of PUMA x BALR.

Presented by Saint Maximen, Reinier and Maddison

The new capsule collection of PUMA x BALR. Presented by Saint Maximen, Reinier and Maddison

PUMA and dutch brand BALR. have teamed up for a new collection after the one presented last year by the two brands. In addition to a skeanker and a pair of limited edition boots, the capsule also features off-the-pitch clothing such as a sweatshirt, t-shirt, short and long trousers and a portable bag. The line was presented with a shoot that involved the new PUMA faces of the future, the players of the next gen of football sponsored by the German brand: Allan Saint Maximin of Newcastle, Reinier Jesus of Borussia Dortmund and James Maddison of Leicester. 

All the items in the collection are total black and with the logos of PUMA and BALR., creating an integrity between the fashion oriented style of Dutch bran and the sporty trait of the German one. In fact, the collaboration between the two brands wants to combine football and elegance with this collaboration, creating lifestyle products that can also be original in the football field. The playing shirt is in fact entirely black with hexagons that create a scaled effect that recalls the mesh of the doors and the fabric of the balloons; Moreover, this effect is a reference to the balr line,whose logo, among other things, appears as if it were the coat of arms of the team. The shoes, both the sneakers (the Future Rider) and the boots (the Future 6.1), are black with shades and gray strokes. Among other things, of Future 6.1, PUMA had released a special edition for Halloween. 

As seen in recent years, the search for collaborations continues among brands to create an ultra-sporty relationship, making agreements with commercial partners in other sectors for operations such as this one by PUMA and BALR. The Dutch brand is in fact a high fashion brand that has specialized in travel accessories, in this case, those for sportsmen, and with which PUMA has collaborated for this line, able to bring elegance and, vice versa, sportswear out. 


The PUMA X BALR collection. it is available online at, PUMA Stores and selected retailers.