The attention and the interest that animate these Women's Football World Cup are unprecedented and reflect the fact that now it's time for the girls of this sport to take the field and collect the results of work and sweat.

This is particularly true for the U.S. team with its Nike jersey characterized by the crest on the chest in the colours of the national flag (white, red and blue) to which are added the 3 stars. The team led by Megan Rapinoe is dominating the tournament both on and off the field and, while it is about to play against England at the Parc Olympique Lyonnais, collects success and popularity, winning over the rival teams also on the market. Nike has, in fact, just announced that the women's U.S. team jersey has sold on the online store of the brand more than any other jersey of a football team in a single season, including kits and men's jerseys of legendary teams such as Brazil, Barcelona and Paris Saint Germain.

USA Women’s Soccer Team Jersey is Nike’s Bestseller Jersey The bestseller shirt on the online store in one season | Image 0

Mark Parker, CEO of Nike, also added that, for the first time in its history, the company is now the largest seller of bras in North America. All credit to its dedication to empowering athletes. In addition to sponsoring 14 teams, including those of France and the United States, during these World Cup, the brand continues to support all players by publishing images of Megan Rapinoe, Julie Ertz and Carli Lloyd and all others on its Instagram account @nikewomen. This attention has produced excellent results helping to increase wholesale revenues in the women's segment by 11%, up to about 7.4 billion dollars in the year to May 31. Therefore, it is not surprising that the company is working to attract more female customers. Last month, the brand’s VP GM of Nike Women’s in Europe, the Middle East, and Africa told Highsnobiety that serving women will continue to be a priority.

You’re going to see more and more of Nike looking at making sure that women, whatever sport they play, have the right product to play confidently in.

Following the introduction of plus-size mannequins at its flagship store in London earlier this month, Parker plans to continue to expand its range of sizes and launch "specific women's clothing for the Asian market based on our research into body types and sizes" later this year.