Nowadays, the relationship between the fashion world and the football one is a fact, daily testified by the continuous collaborations that brand unveils week after week. An example is a new collabo between sports brand Hummel and 424, an LA-based store that defines itself as “an ever-evolving concept space, which features designers of jewelry, accessories, clothing, shoes, amongst other products”. And among these products there also Hummel’s sportswear collection, reworked with 424 aesthetic.

424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 1
424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 2
424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 3
424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 4
424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 5
424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 6
424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 7
424 x Hummel capsule collection A series of sportswear items reworked with 424's unique aesthetic | Image 0

In the lookbook shot by STOY you can appreciate Hummel’s products - football shirts and shorts, sweatshirts and scarves - branded by 424, with some colors that have to remind you of the Dutch national football team. All the items of the collection are co-branded and feature both Hummel and 424 logos. There also is a captain armband, an orange scarf with the “Four Two Four” writing and an oversized coat with 424 orange branding 

The collection launches January 26 on STOY’s webstore.