Kevin Durant making cupcakes cool again

When Kevin Durant decided to leave the Oklahoma City Thunder for the Golden State Warriors he did not become the most popular NBA player. For the OKC fans the golden boy from Maryland became "the cupcake", as joke for his soft approach to the games and his easy-going exit. But KD is an ironic guy, and embraced all the hate overthrowing all the "cupcake narrative". Firstly, Nike dropped last Tuesday the newest colorway of Durant's signature KD 10 shoe, a red and black flyknit shoe with a frosty white sole, dubbed the "KDX Red Velvet."

In the description of the shoe, Nike continues to hype the counter narrative of the cupcake:

With a style of play as smooth as velvet, KD is known for having the most fluid game in the game today. Effortlessly making defenders look helpless, always ready to cook his next victim. He dominates the game with unrivaled versatility, forever motivated by the sweet taste of victory. At the end of the day, winning is all that matters and anything else is just icing on the cake. The KDX 'Red Velvet' celebrates the smoothest player in the game and his undying quest for the sweet taste of victory.

The twist of the narrative was completed yesterday, when the last Finals MVP appeared in a Buzzfeed video, and guess what he was coocking? Yes, you are right, red velvet cupcakes.

In the video KD comments his yeats in the Thunders, embracing the joke of his former supporters.

It definitely showed that the fans get really creative and are really invested in their team and the sport of basketball, so I looked at it as a positive.

The all cupacke-story dates back when Russel Westbrook posted a single Instagram picture, a plate full of cupcakes, wishing everyone a happy Fourth of July. What appeared to be an innocuous holiday well-wishing apparently had petty undertones, with the cupcakes being a jab directed at Durant. Kendrick Perkins used to refer to teammates as "cupcakes" when he perceived them being soft, an inside joke that carried on between Westbrook, Durant, and Perkins while they were teammates, with them routinely calling one another cupcake on social media. "Cupcake" became the rallying cry for Thunder fans in Durant's return to Oklahoma City last season, with fans chanting it while Durant shot free throws, cupcake shirts scattered all over the arena and one fan even dressing up in a full cupcake costume.