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MSGM Backstage - Milano Fashion Week SS20

Massimo Giorgetti has celebrated the 10th anniversary of his brand at Triennale di Milano

MSGM Backstage - Milano Fashion Week SS20
Massimo Giorgetti has celebrated the 10th anniversary of his brand at Triennale di Milano
MSGM Backstage - Milano Fashion Week SS20 Massimo Giorgetti has celebrated the 10th anniversary of his brand at Triennale di Milano

We were in the backstage at the MSGM fashion show, the one that celebrated 10 years of the brand founded by Massimo Giorgetti. The location is the Milan Triennale, one of the symbols of the art and design of the city, in which was presented looks in check, coats embellished with big bows. It's a woman very different from the concept of speed and pop symbols of the FW19 collection. Giorgetti experiments with fabrics, from denim to knitwear, with color palettes that return an artistic but at the same time playful spirit, thanks to experimentations with lace and Tye-Die.
Breton women's collars parade on a fluo green catwalk along with belts and accessories that take the scene, such as cycling goggles. The latest looks are a triumph of fringes, which also make shoes, as well as ruffles.