Disney launches its streaming platform

The hottest business of the moment is, without a doubt, that of streaming media. Also understood all, even Disney who enters the field, launching, probably for the second half of 2019, its version of Netflix. It will be called Disney+ and, peeking into the new website that will host the web service, you can already guess that the streaming platform will host the contents not only of Mickey Mouse company, but also of Pixar, Marvel, Star Wars and National Geographic. Bog Iger, the CEO of the company founded by Walt Disney in 1923, has unveiled the first projects put on construction sites: he confirmed that Marvel Television is working on a series on Loki, with Tom Hiddleston who will resume the role already covered in the various films of Thor and has formalized two live-action series related to Star Wars, namely The Mandalorian and a prequel series of Rogue One on Cassian Andor. Also, for the joy of the little ones, on Disney + will come a live-action film taken from Lady and the tramp, a cartoon series inspired by Monsters & co. and many other titles.

So Disney joins a long line of media companies, such as Comcast or AT&T, which are geared towards expansion, greater vertical integration, ready to wage war to dominate the streaming subscription business. The real implications for consumers? We can only hypothesize them. Currently a single subscription such as Netflix allows you to see not only programs produced by the company itself, but also developed by others. In the future it is possible that every company will try to exploit their franchises in a single subscription package, forcing an omnivorous viewer to have to pay several subscriptions, one for each media holding the rights of his favorite show.... hard times for tv series addicted!