nss and Raffo present “Piazzetta Pugliese” A weekend of Apulian fun in Piazza Bruno Buozzi in Milan

Some people spend the summer chasing Puglia, while others find it right on their doorstep. This July, for two days only, Milan is changing its coordinates as nss and Raffo transform Piazza Bruno Buozzi into Piazzetta Pugliese on 3-4 July. The event will bring to life an urban pop-up where the idea of socializing becomes surprisingly analog once again.

Before feeds, Stories, and WhatsApp groups, there was the piazza, a space that, in Puglia, remains the place where everything happens. That's the idea behind this takeover, bringing a slice of Southern Italy to the heart of the city, far from clichés: ironic, spontaneous, and unapologetically authentic.

Milan will finally make room for a different pace, where time is measured between a "perfectly crisp" beer, a couple of chats, and a DJ set that carries on until the evening. The initiative is part of Onda Gialla, the project through which Raffo continues traveling across Italy, exporting far more than just a beer. The goal is to take beyond regional borders a way of being together built on lightheartedness and conviviality, transforming everyday places into opportunities to connect.

On Friday, July 3, the piazzetta opens with Sounds of the South, an evening created together with Polifonic, the collective that has spent the past few years bringing Puglia's contemporary music scene well beyond the region's borders. Welcoming everyone will be Marangio, ready to bring the unmistakable Puglian accent to Milan.

On Saturday, July 4, it's time for one of Italy's most underrated national sports: the bocce tournament. Narrating the action will be Giovane Tony, joined by a still-secret special guest, in an afternoon set to prove that all you really need for a good time is a piazza and a few perfectly aimed throws.

Rounding out the project is an exclusive capsule collection, born from the collaboration between Raffo and nss edicola. The collection features a series of T-shirts blending nss's contemporary visual language with the brand's distinctive identity. It will be available throughout the event and online via the nss edicola shop.