Mytheresa opens Maison Mytheresa An Immersive Luxury Experience in the Heart of St. Moritz

Maison Mytheresa is the new space conceived by Mytheresa, an exclusive club set against the picturesque backdrop of St. Moritz. Inaugurated on December 5th, 2025 and open until April 6th, 2026 along Via Serlas, the experience aims to celebrate the community, savoir-faire, and creativity.

An intimate escape inspired by the lifestyle proposed by Mytheresa: elegant, cinematic, and timelessly charming environments serve as the backdrop to a rich and ever-evolving calendar of events. Each visit becomes an opportunity to explore the different facets of the company’s services and of luxury through shared activities.

Visitors can take part in bespoke experiences such as trunk shows, workshops, private styling sessions and, by invitation only, join conversations with industry leaders and visionaries. At the heart of this experience lies the meticulous design of shared spaces, whose discreet charm and exclusive character make the visit truly unforgettable.

Maison Mytheresa comes to life thanks to collaborations with Laurent-Perrier and Oona Caviar, two partners who enhance the atmosphere of exclusivity and private hospitality. Through the pop-up, the e-commerce giant offers clients the chance to see their usually digital purchasing ritual materialized, while also giving St. Moritz an appealing new positioning, turning it into an epicenter of luxury.