Ferrari and Bang & Olufsen's new collaboration

In the picturesque setting of the Ferrari Flagship Store in the heart of Milan, the launch event for the new collaborative collection between Bang & Olufsen and Ferrari was held on August 29. The event gave guests the opportunity to immerse themselves in the union of craftsmanship, style and innovation by exploring the collection of speakers and earbuds created by the craftsmanship of Bang & Olufsen's artisans in Struer, Denmark, and featuring distinctive Ferrari nuances. Another link that unites these two prestigious brands is Bang & Olufsen's sponsorship of Scuderia Ferrari, testifying once again to the synergy between the art of audio and the power of racing cars. Kristian Teär, CEO of Bang & Olufsen, shares his excitement about this unique collaboration: «The occasion allowed us to revisit our respective histories and the ideas that generated two great brands like B&O and Ferrari. The founders, Enzo Ferrari on the one hand and Peter Bang and Svend Olufsen on the other, share strong personalities and great projects with which they have redefined the way of working in their respective fields, challenging the status quo».

The combination of more than half a century of innovation by both brands now finds expression in a collection that is the embodiment of elegance and boldness in both audio and automotive by reinterpreting the Danish brand's most iconic designs in a vibrant shade of red. Featured products include the Beosound 2 home speaker, which offers a 360-degree audio experience with flexible design and proximity sensor for smart control. Beoplay H95 headphones represent the pinnacle of audio with high-quality materials and active noise cancellation. Beoplay EX earphones, on the other hand, combine wireless freedom and unparalleled sound with a Ferrari jet-black hue. The Beosound Explore portable speaker is the ideal companion for outdoor adventures, resisting water and dust, ensuring immersive sound wherever you go. Each piece in this collection expresses the marriage of refined aesthetics and cutting-edge performance, with touches of Ferrari red reminiscent of a passion for innovation and design.