Everyone's crazy about VFILES

Last week VFILES landed in Milan on the occasion of Milan Women's Fashion Week with a temporary pop-up shop to celebrate CK One Gold, the new Calvin Klein's fragrance. Thanks to the considerable relevance the website has been able to gain over time, the event has attracted the attention of the masses.

But what's VFILES? Here's the answer.

“At VFILES the sky is the limit. We can make anything happen and anything is a go. No idea is too ridiculous” said the Brand Manager Danielle Greco to Nylon Magazine.

VFILES, a multimedia platform founded in 2012, is a dynamic reality into the fashion system, a phenomenon which involves up-and-coming talents, well-known brands, but also international musicians and artists, in a single website. In short: VFILES is everything fashion lovers need.

VFILES pop up shop Milano

E-commerce, social media, TV, events organisation and new cool brands hunting are just some of the things that VFILES does. For example, during the latest New York Fashion Week the collective hosted the VFILES Runway, fashion show that, in its seven editions, has put on runways the most interesting new designers of the moment selected by VFILES team (from this past SS17 season, we saw brands like Groud Zero, Alessandro Trincone e Song Seoyoon). Mentors of this last edition have been very big names of the fashion world like Naomi Campbell, Pat McGrath, Mel Ottenberg, Jerry Lorenzo and Young Thug, the rapper who stopped the show to fix a model's collar.

So, the key to VFILES's success seems to be its ability to anticipate what and who will be the Next Big Thing who will drive the web crazy. But not only that, also collaborations with international artists, just like the last one with Justin Bieber, for which the team planned the opening of the first pop-up store in Manhattan for his Purpose World Tour merchandising. And this is only the beginning.