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5 90s top brands that are coming back in 2016

5 90s top brands that are coming back in 2016

History has proved that fashion trends come back over time. Without doubts, Hip-hop style has changed since the '90s, and rappers themselves appear different from Tupac or Notorious Big. Since last year, we have been able to note the desire of some brands - such as Tommy Hilfiger and Fila - to go back in time, reinventing the fashion that made young peoplego crazy from late '80s to early '90s.

Here are 5 top brands of the '90s that are present more than ever in the fashion business nowadays:


#1 Tommy HilfigerOne of the most important and present brands in the sportswear of the '90s. Tommy courted the Hip-Hop market, and casted black models for his advertising campaigns. Aaliyah made Tommy Hilfiger a popular name in the streetwear world, posing for several commercials and advertisements for the brand in the '90s. When Snoop Dogg wore a Hilfiger sweatshirt during an appearance on Saturday Night Live in 1994, it has been sold out the next day at the stores in New York.

For the new SS 16 collection, Tommy Hilfiger decided to launch a capsule collection full of some of the best and most desirable pieces taken from the archives of the '90s. The capsule collection has 8 pieces of mesh singlet, varsity jacket, shorts and crop top.


#2 FilaThe brand was born in Italy in 1911, it started as a underwear brand and then transforms into sportswear in the '70s. The simple lines and practices have made it one of the must-have brand for the athletes, but it was only in the 80s that the brand has entered the hip-hop scene. The popularity of the '90s has definitely amplified with the birth of rap groups like "Fila Fresh Crew" and Tupac and LL Cool J were some of the biggest fans.

Just as in February 2016 will be able to buy the new Fila collection "Black Line", created for the SS 16 this multicolors collection consists of suits, overalls, socks and of course buckets, to take the most of the ‘90s.


#3 Cross ColoursThe crème de la crème of streetwear '90s, becoming one of the most innovative and popular brands of all time. It was promoted by countless celebrities such as TLC, Kriss Kross, Spike Lee, Marky Mark, "Magic" Johnson, Will Smith in the legendary series "The Prince of Bel Air" and many more ..

Their philosophy is simple: Clothing without prejudice. It was this philosophy to attracting young people, bringing a breath of fresh air and at the same time transmitting social and political issues through their own clothing line. Today it is worn by artists like Drake, Chris Brown and Rihanna.


#4 Polo Sport by Ralph Lauren. In 1993, Ralph Lauren introduced Polo Sport, becoming one of the memorable lines of the '90s in the hip-hop world. The same year Lauren chose the African American model Tyson Beckford to be the face of the brand, and just a year after the rapper Raekwon had worn the famous "Snow Beach" jacket in the video "Can It Be All So Simple" made the fans went crazy for it.


#5 Helly HansenIt became a surprise hit in the Hip-hop industry, thanks to people like Mobb Deep and LL Cool J that made it popular. We could see the iconic HH jacket worn by rapper Luniz in the video of his hit-song "I Got 5 On It" and by Raekwon in "Glaciers Of Ice” video and many other rappers. The brand has seen an incredible success, probably for having skillfully used Mobb Depp and Funkmaster Flash for advertising campaign.