Roy Roger’s Rugged

Roy Roger's presents Rugged, a heritage collection that mixes archival materials and the unmistakable taste vintage uniting contemporary style. The leaders, inspired by the motion and the hotrods, raw denim and washed chambrays, are a true hymn to the spirit of freedom of the American roads.

Roy Roger's tents friendly hand to the past without losing sight of this: to make everything we think of the current models / influencer Jimmy Q - professional skateboarding and tattoo artist; Ricki Hall - second Esquire Weekly "The man with the most influential haircut in Britain" - and the lens of photographer Luca Campri.

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