Napapijri and Jamie Campbell Bower celebrate the meaning of travel The brand filled the Teatro Alcione for an evening of fashion, music and previews of its 40th anniversary

WhereNext? has just wrapped up — the event organised by Napapijri at Teatro Alcione in Milan — which drew a large audience and starred Jamie Campbell Bower, the British actor and musician best known for his role in Stranger Things, alongside host Alessandro Cattelan. The two engaged in a conversation on the theme of travel beyond destinations, reflecting on our relationship with the unknown, on curiosity towards what we have yet to discover, and on the memories we bring home after an adventure outside our comfort zone. The conversation picked up on the themes of WhereNext?, Napapijri's FW26 campaign, in which Bower stars, and which portrays travel as an experience capable of changing the way we see the world.

For the occasion, Napapijri transformed Teatro Alcione into an immersive journey, where archival footage, historical images and an ever-evolving soundscape traced the brand's identity across past, present and future. The evening also served as the opportunity for an exclusive preview of The Anniversary Project, the FW27 collection that will celebrate Napapijri's 40th anniversary, through a project dedicated to exploration, innovation and Alpine heritage. Following the talk, the event continued with electronic music from Italian collective Polifonic, who provided the soundtrack for the final part of the evening. Let's look back together at how it all unfolded through the most memorable photos from the event.