With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads

KEEN presents the Flux Pack, a limited collection of five models that brings the brand's outdoor heritage into everyday city life. The iconic Jasper silhouettes, born from the climbing world, are reimagined with premium materials and more refined construction, designed for those constantly on the move between work, commuting, and moments of urban exploration.

The Portland-based brand, known for its hybrid design and footwear built to tackle trails and demanding environments, now turns its attention to "urban nomads": dynamic, curious individuals who seek versatile, comfortable shoes with a clean aesthetic for everyday wear. The Flux Pack meets this need by combining technical reliability, high-quality materials, and a more sophisticated visual language that moves fluidly across different contexts.

Blaine Conrad, Vice President of Product at KEEN, highlighted how this collection represents an evolution toward a more contemporary idea of versatility: accessible yet carefully crafted footwear, designed to accompany those who are always on the move and want to explore their surroundings without compromise.

The new Jasper models

With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633652
Jasper HW

The collection is built around five variants that reinterpret the Jasper and Jasper Zionic lines. The flagship is the Jasper HW, a classic approach shoe returning in a full-grain leather version with a scuff-off finish. The material is designed to evolve over time, developing a natural patina that gives it a worn-in, personal character.

With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633651
Jasper SE1
With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633650
Jasper SE1
With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633649
Jasper SE1

Then there is the Jasper SE1, crafted in ethically sourced full-grain Nappa leather, featuring a particularly soft hand feel, with a glove-leather-lined upper and footbed for elevated comfort.

With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633648
With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633647
With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633646

The Jasper SE2 TXT is a new version in soft technical fabric with a clean, minimal look. The tightly woven upper and double tongue enhance abrasion resistance, while the reflective laces add a functional and contemporary detail.

With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633645
With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633644
With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633643

The Jasper Zionic HW is a hybrid between the Jasper silhouette and the fast & light hiking shoe Zionic, crafted in full-grain leather with a scuff-off finish that, with wear, will develop unique shading and patina.

With the KEEN Flux Pack, the outdoors comes to the city The Jasper model reinvents itself for urban nomads | Image 633642
Jasper SE1

Finally, the Jasper Zionic SE1 represents the premium take on the Zionic hybrid, again in ethically sourced full-grain Nappa leather, with a glove-leather lining on both the upper and footbed.

The new KEEN Flux Pack models are available for purchase starting today at keenfootwear.it and at selected retailers.

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