Gabbriette is the face of Jimmy Choo’s new campaign "The Rules of Engagement" is the portrait of the modern bride
Jimmy Choo tells the story of the modern bride with The Rules of Engagement, the new campaign starring Gabbriette, ready to celebrate her wedding later this year. Instinctive, self-confident, and naturally magnetic, the new bride interprets bridal style through personality and joy, playing with irony, from style tips – «one pair of shoes is never enough» – to the true meaning of the big day – «it's all about love, and yes, being sexy too, but above all, love».
The video campaign and photos, shot by Mark Kean and styled by Vanessa Coyle, showcase her unique style: feminine, personal, never predictable. The Bridal Collection 2026 combines the new designs with the Maison's classics. There are the SACORA sandals, adorned with approximately 1,969 pearls; the AURELIE pumps, combining pearls and crystals with romantic lace; the classic SAEDA, with an elegant ankle strap, and AZIA, featuring around 5,453 stones.
Among the new arrivals stand out FAIZ, exploring the femininity of lace, and FAYA, satin red pumps with a gros-grain bow and JC Monogram seal, reminiscent of love letters of the past. Completing the look are the iconic accessories, such as the BON BON bag, available both in ivory satin and in a playful version with pearl decorations, designed to be worn, remembered, and cherished even after the big day.
With The Rules of Engagement, Jimmy Choo confirms that bridal style should never be predictable: it is about elegance, details, and a touch of irony, but above all, about celebrating one's uniqueness, with love and personality, on one of the most important days in the life of a future bride.
