Central Cee has collaborated with New Era

New Era has teamed up with the renowned British rapper Central Cee and his clothing brand Syna World to launch an exclusive collaboration in celebration of the release of the new album Can’t Rush Greatness. The collection, consisting of three distinct designs, merges streetwear with a personal narrative that reflects Central Cee’s love for New Era, a connection that dates back to his childhood. The heart of the collection is represented by the classic silhouette of the 59FIFTY fitted cap, inspired by Major League Baseball and which over time has become a cultural symbol in streetwear. An additional exclusive piece in the collection is the 9FIFTY snapback, available only through Syna's channels, completing the offering.

The uniqueness of this collaboration lies in the exclusive details, such as the innovative rose gold visor sticker, a tribute to Central Cee’s passion for this color, which has become an integral part of his aesthetic and the branding of the new album. Each cap tells a story, such as the first model that features a gray camouflage print with rose gold stitching, inspired by the caps the artist wore as a child. Another model stands out for the bold contrast of a black design with a rose gold visor, enriched by the Syna logo and metallic pins.

The limited-edition collection is already available on the New Era website and selected retail stores.