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UGG unveils the new SS25 collection
The brand reinterprets its legendary models
January 22nd, 2025
UGG®, the lifestyle brand renowned for its classic boots, launches the new Spring/Summer 2025 Men’s Collection. The brand reimagines its legendary UGG® models with a fresh perspective, updating the silhouettes for the warmer season. The collection features a wide range of models, including the Tasman Lug, with a suede upper. This model is enhanced by the Twin Seam detail, along with the iconic UGGbraid™ hidden within the inner collar. Its UGGplush™ insole is treated with an anti-odor finish to keep feet fresh and offers maximum comfort thanks to its exceptional elasticity. Following this is the Lo Lowmel, a lightweight and comfortable sneaker combining genuine suede and recycled ballistic canvas. Both shoes feature an EVA sole made from sugarcane, ensuring every step is incredibly soft.
The Ascot Wrap Tech model combines bold design with comfort and high performance, offering superior traction on any surface thanks to the Vibram® Wrap Tech sole. Lastly, the PeakMod stands out for its versatility, featuring an adjustable back strap that can be folded and a breathable mesh upper that ensures maximum comfort. Every piece reflects a total commitment to quality and craftsmanship, and each bears the unmistakable Sun logo, a hallmark of the brand. The logo is a tribute to the brand’s Californian roots and a way for the UGG® community to leave its mark, inviting consumers to shine together, "Shine Together."