What went down at the A|X Armani Exchange x Mixmag launch in Rome

The capsule collection A|X Armani Exchange x Mixmag was presented last week in Rome during a special event held at the A|X Armani Exchange flagship store in Via del Corso. Friends of the house and guests danced to the beats of a special lineup featuring performances by internationally 'hot' artists, such as Adiel and Quest, introduced by the psychedelic and deep sound of Sandra Mason.

Born as a music and clubbing magazine in London in 1983, Mixmag has undergone an extraordinary evolution to become a global brand of digital media and events. This collaboration with A|X Armani Exchange testifies to the unique fusion between fashion and electronic music culture. The collection, strictly black with neon lime accents, includes a wide range of garments, from windbreakers to skirts, from T-shirts to shorts, from leggings to bombers, to crop tops, all enriched by the dual logo of the two brands and made with sustainable materials. Each piece is designed to reflect the vibrant spirit and expressive freedom of club culture, promising to shine on every dance floor.

Following the launch LABs in Milan and Rome, A|X Armani Exchange will celebrate its collaboration with Mixmag also in Miami during Music Week, and in London, in April. All events, like the one in Rome, promise to carry on the innovative spirit that has made this extraordinary collaboration between fashion and music possible.