A|X ARMANI EXCHANGE lands in Ibiza

Music is connection, a universal language, a form of expression that transcends borders and barriers. It is from this very concept that the new collaboration between Armani Exchange and Amnesia Ibiza is born, one of the most iconic and renowned clubs in the global electronic scene. In an atmosphere that celebrates freedom, energy, and the desire to share, Armani Exchange will bring its distinctive style and contemporary vision, strengthening the values of community and inclusivity that have always defined its identity. The brand will leave its mark with a powerful visual presence made of billboards, immersive projections, and dedicated installations, capable of translating its spirit into a strong and recognizable visual language. The official debut of the collaboration is scheduled for May 10, on the occasion of Amnesia’s Opening Party, one of the most anticipated events of the Ibiza summer. It will be a night that marks not only the beginning of the summer season but also the start of an exclusive two-month partnership, throughout all the Pyramid nights, the format that in recent years has rewritten the rules of electronic nightlife, bringing the focus back to the underground essence of music.

On stage, the line-up promises a show that lives up to expectations: some of the most influential DJs on the international scene will take turns behind the decks, including East End Dubs B2B Max Dean, Josh Baker, Luciano B2B Dennis Cruz, Seth Troxler, Vintage Culture, Adam Beyer, Adiel, and Patrick Mason. An explosive mix of sounds that will range from minimal vibes to more incisive techno beats. And this will only be the beginning: in the following weeks, Pyramid will continue to bring to the dancefloor some of the most respected and innovative names in the global electronic panorama, such as Ricardo Villalobos, Nina Kraviz, Vintage Culture, Héctor Oaks, Daria Kolosova, Bicep, Richie Hawtin, Anfisa Letyago, and Chris Stussy, once again establishing Ibiza as the absolute capital of club culture. Every Sunday throughout June and July, Armani Exchange will accompany Pyramid Ibiza’s musical journey, celebrating a return to the roots of the underground sound and reaffirming its commitment to supporting international electronic culture. A season that promises to be not just a musical experience but a true meeting point for those who live music as language, identity, and a space of freedom.