The 3PARADIS and New Era collab is an ode to inclusion

Since its inception, 3.PARADIS has celebrated the concept of freedom by marrying stylish graphics and silhouettes to a streetwear aesthetic while gathering a large cult following around itself. For this reason, the French-Canadian brand's collaboration with New Era, the global baseball cap icon, represents a journey under the banner of the values of inclusion and community. The caps of this new collection convey messages of hope and shared joy, a black and white line adorned with 3.PARADIS' distinctive White Dove, a universal symbol of peace. «Both 3.PARADIS and New Era share a commonality in the brand ethos and narrative - a sense of unity among an inclusive community with no boundaries,» explained 3PARADIS Creative Director Emeric Tchatchoua.

The community celebrated in 3.PARADIS and New Era's collab is cohesive, yet spurs each individual to maximum self-expression through their own style. Alongside New Era, Tchatchoua's brand transforms baseball caps into a communication tool, a blank canvas on which unique, diverse and therefore extraordinary life stories can be woven. The collection also emphasises craftsmanship and quality materials, further enhancing the 9TWENTY model. «New Era caps have long been a staple in many fashion pioneers’ closets,» Tchatchoua explained. «For this partnership, we wanted to refresh the look for a more high-end feel to exhibit how New Era’s caps can top off your look and express one’s individuality and personal style.»