Bally presents the new SS23 campaign

The blue of the sky over the sea and the rough surface of the cliffs - between these two elements appear the creations signed for Bally by Rhuigi Villaseñor for Bally's SS23 campaign. The protagonists of the shots are garments from the first collection of Bally's new era, shot by Harley Weir, with styling by Emmanuelle Alt. Villaseñor said he had in mind «a mix of bold sophistication and sensuality» for this first official campaign that seems to evoke the very power of nature in the sensuality of the clothes.

The color contrasts between sky and earth, as well as the contrasts between the rough rocks and the liquid force of the waves enhance the characteristics of the garments: the golden Bally logos, the python-effect jackets, the pre-washed denim and the metallic leather. Other major players, and a novelty for the historic Swiss brand, are the jewelry, which together with the gold accents on the bags expand the idea of contemporary luxury that Rhuigi Villaseñor's new direction has set for the Swiss brand.