What happened at the K-Way event at the Pitti Immagine in Florence

During the second day of the Pitti Immagine, the legendary K-Way brand organized the first fashion show of its history at the Palazzo della Borsa in Florence, bringing on the catwalk a series of designs for men and women that went from the most classic items to the most elegant and conceptual pieces. At the showboth the founder of the brand Lèon-Claude Duhamel and the Boglione family, which now owns it, were present.

The actual show was preceded by the exhibition "K-Way Ma ®chi da Dizionario", dedicated to the so-called ultranonotory brands, who have conquered a space in the Italian dictionary and have decreed with their products the birth of a new society in the panorama Italy's economic boom. The exhibition route guided visitors through four rooms where objects were organized by color and category. Among the brands featured in the exhibition there were Polaroid, Walkman®, Scottex®, Frisbee®, iPod, Bic®, Aspirin® and Nutella®. The four sections of the exhibition were dedicated to everyday items, clothing, cosmetics and medicines and materials