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Lacoste's “Croco Magic” collection

The French brand reivented its logo

Lacoste's “Croco Magic” collection The French brand reivented its logo

Lacoste has just released its Holiday Collection "Croco Magic" for Men, Women and Children. All the graphics of the capsule, which consist of the oversized version of the classic logo and in the inscription Lacoste, are composed of dozens of smaller crocodile logos, creating a "patchwork effect". Another item in addition, in the Child collection, is the gift set with a tote bag and a deck of playing cards signed by Lacoste.

The "Croco Magic" collection consists of crewneck, long-sleeved and short-sleeved polo shirts and wool-blend sweaters, with a selection of accessories added. The various proposals are identical for men and women except in fit and, in the pink polo's case for Woman, color. One of the highlights is the long-sleeve cotton piqué polo shirt with mother-of-pearl buttons. A classic piece by Lacoste that finds new life thanks to the witty "composite" logo and certainly the most original and subtle reinvention of the line. All items are available in the green, navy blue, grey, red and pink colorways for the Women's Collection.

Accessories make up a large part of the collection. There's a black grainy leather bag with a chain shoulder strap and a blue synthetic backpack with a leather pocket that houses the composite logo of the "Croco Magic" and an embossed leather purse decorated with the traditional logo in seven different colorways. There are two watches, one for white silicone man/woman with the collection logo on the dial and one for children with the crocodile skiing and skating. The Partner Retro Sneaker closes the collection in the two green and grey colorways, with suede inserts, plastic eyelets and a rubber sole that gives the entire silhouette a vintage look.

Lacoste's "Croco Magic" Holiday Collection is available from selected retailers and on the dedicated page on the Lacoste.