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The LACOSTE WildCard's urban style rules

The LACOSTE's archive from the court to the streets of Milan

The LACOSTE WildCard's urban style rules
The LACOSTE's archive from the court to the streets of Milan
The LACOSTE WildCard's urban style rules The LACOSTE's archive from the court to the streets of Milan

On the asphalt of a Milan timidly warmed by the February sun, Luca Santeramo wears the new LACOSTE WildCard. A casual sneaker that echoes the codes of tennis sneakers, surpassing the boundaries of the court by revisiting a model of the brand's sports archive such as the LT 150 Court. The upper combines leather and mesh parts, with green and black details, which embellish a design where white cleaning prevails. The challenge is that of versatility, without however renouncing the sporting tradition, in which LACOSTE dictates the rules of style for 86 years, starting with the founder René Lacoste and arriving at number 1 of the ATP ranking Novak Djokovic.

In addition to the LACOSTE WildCard, all the garments worn in the shots are united by the indispensable element of all the items of the brand: the green crocodile, from 1933 unmistakable and unchanged symbol of the Parisian brand. 

The SS19 collection and the WildCard are available on LACOSTE website.

 

 

Photography: Alessandro Bigi
Talents: Luca Santeramo
Art Direction & Production: nss factory