Nike presents the Air Max 97 Gold Italian Flag

To launch the new Nike Air Max 97 Gold Italian Flag, Nike relied on an entirely local and digital project, starting in December to release some cryptic teaser videos on Instagram.

The protagonist? Nothing less than Giacomo Ferrara, the Spadino of the series Netflix Suburra, who plays the role of a gangster, gold fence, sneaker reseller and owner of a store in Milan called "Max Oro".

To define the design of the all-golden sneaker, the side swoosh is dyed red while the Italian flag appears on the back of the shoe starting from the tap to the heel loops.

Enjoy the complete presentation video and get ready: the Nike Air Max 97 Gold Italian Flag will be available from January 18th.