Kendrick Lamar to join #teamnike

US rapper Kendrick Lamar anticipated a partnership with Nike. How? Through a tweet and an Instagram post, then reconditioned by Nike himself.

If until recently Kendrick was part of the Reebok Stage - remember his cooperation with the Ventilator? - It seems the time has come to make official his passion for the Nike Cortez worn for the duration of his DAMN Tour.

After choosing Bella Hadid as a testimonial for the campaign in honor of the 45th anniversary of the iconic Nike model, a Kendrick Lamar x Nike Cortez collaboration will quickly project the model into the wish list of all sneakerheads.

Discover a short history of Nike Cortez here.