F is For... is a 360 ° communication platform designed by Fendi for Millennials.
Conceived by Cristiana Monfardini, Fendi's WW Communication Director, F is For ... is the platform of the new Rome.F is For... is the platform of the New Rome.
Fendi staged the new generation's zeitgeist with its FW17-18 editorial shot through the streets of Rome. Lightweight and carefree, the model is portrayed through the lens of the photographer Diego Villareal and shows how a revolution can be done with the smile on the lips, kissed by the sun.
F is For... Fun is a new generation of young people able to see the wonder wherever they go.
Photography Diego Villarreal
Model Harel Alon
