BOSS celebrates Christmas 2026 with Steiff The new winter campaign combines elegance and breathtaking landscapes

BOSS introduces the new Holiday 2026 campaign in collaboration with Steiff, set in a stunning European alpine location. From snowy days to festive nights is the title the brand has chosen to tell a story that celebrates winter style, blending comfort and sophistication in a contemporary and innovative approach. The two historic German-born brands, which had already joined forces last year for the 2025 holiday campaign, come together once again to bring a completely reimagined collection to life. The new capsule collection revisits key pieces in an exclusive way, merging the legendary plush toy brand's heritage with high tailoring through incredibly warm, soft and enveloping textures.

The launch offers a versatile wardrobe, ideal for creating dynamic outfits for both day and evening. The campaign stars Noah Mills, Grace Elizabeth, Juhyung Kang, Hamid Onifade and Annemary Aderibigbe, captured through the lens of photographer Mikael Jansson.