There’s been the tendency to consider the street football as something different, extraneous to the football from the stadium, that of the professionals, for too long. It was a show, a smoky show, and little substance. The two worlds lived grapevine separate, trapped in their peculiar way to exist. The transition, however, is happening little by little, credit of the Tango Squad, the project by adidas football that is aiming the formation of strong personality, from the stadium up to the street. The new Red Limit collection, the first adidas pack that includes both football shoes and sneakers, exactly communicates the nonexistence of this difference: the two places are not anything else other than the same stage, the stage where your style must emerge, to become unique. In two words: Never Follow.
It is the message that adidas try to spread for a while, addressing to the authenticity, to the attempt to distinguish yourself. "I don’t want to be you, I just want your shoes", it told the voice from the last spot with Paul Pogba It is the condensed essence of the "Swag like a Pro", the last adidas message, where the style is the weapon to use for becoming great. If in the stadium or in the streets, it doesn’t cares.
photography: Vincenzo Schioppa
art direction: nss factory
layout artwork: Alessandro Bigi
styling: Silvia Vinci
