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A closer look at adidas Stellar Pack

Snapshots from San Siro

A closer look at adidas Stellar Pack  Snapshots from San Siro

It’s been a long time since Milan - Juventus was so much worth it, and a long time since the two most titled teams of Italian Serie A did not face each other in the first and second place. Saturday night's match has been a special game for so many reasons, among the others the two teenagers (Locatelli and Donnarumma) who decided the game. A game entirely dressed up by adidas that is succeeding to take place in the elite of the Italian football. A game also characterised by an important news.

We’re talking about adidas Stellar Pack, that involves the X16 + PURECHAOS and Ace 16 + PURECONTROL, and that follows the Mercury Pack and the Speed of Light Pack. Both the lines use some not-stop grip technology (NSG) while the pack owes its name to the visible part of the moon.

The Ace 16+ particularly are part of the greatest soccer innovation of the last 10 years, a " laceless revolution", that is consolidated to the feet of stars as Pogba, Pjanic and Ozil.

But they are not only the Serie A champions the ones charged with consolidating German brand leader position in the football field. The Tango Squad is a fans and Pro Am community (of young people between 16 and 24) who, through the Internet, the socials media and physical tournaments also aim to spread the adidas football message through the world. As the adidas communication senior manager, Florian Alt, once stated "Now many brands are approaching to the socials media with an editorial work and with pre-set agendas. With the Tango Squad project we have a great opportunity: offer different way to create contents and to talk to the web-community".

The revolution is already begun, what is important is not to stay back. As another adidas campaign stated: #firtneverfollow.