The new FC Tulsa jersey reminds us of something

The return to Serie B has not diminished the attention paid to Venezia. On the contrary, thanks to the projects and initiatives undertaken again this year, it has grown more and more, thanks to the work of the Bureau Borsche studio, which continues to be a reference for the entire football community. Today, in fact, FC Tulsa presented its away jersey, which is reminiscent of the one used in the current season and until a few Sundays ago by the Laguna team. The team, which plays in the USL Championship, has practically taken over every detail, from the dominant colour, which is white, to the usual green and orange stripes in horizontal lines that are repeated throughout the jersey and the logos and the lettering in gold, exactly like that of Venezia.

It is indeed true that the Venezia case has set a school, and not only in Italy, where more and more teams want to imitate the lagoon club's aesthetic and communication strategy, but also in more unsuspected footballing venues. And in fact this is not the first time something similar has happened, already last year when the team from one of the most unique cities in the world, a Brazilian team, Nova Venecia, decided to design the third jersey inspired by the very first one of Venezia. And despite the fact that two of the protagonists of this branding masterpiece are gone, the Italian team continues to be a reference of how to create kits that combine identity and tradition without neglecting the club's history. In any case, FC Tulsa's jersey could not fail to attract attention for its similarities and details, and who knows, there may now be repercussions for the brand involved.