The special Borussia Dortmund jersey sold out in minutes

In football as in many other fields, there are things that are possible to foresee while for others it is not always possible. Here the success and consecutive sell-out of the new black Borussia Dortmund shirt dedicated to the city was absolutely something predictable. The jersey, which once again reaffirms the club's history and bond with the city with a black coal motif and steel-style flocking designed of course by PUMA, was literally pulverised by the fans who finished all the kits produced by the brand and present in the online and physical stores. And to think that club and brand had predicted a similar success, producing around 60,000 kits, six times more than they did in 2019, hoping to satisfy demand. Increased production, however, was not enough, leaving many fans without.

A success that CEO Carsten Cramer had also hypothesised, who made these statements at the presentation: "also because of the many requests to reprint such a jersey, we hope in this way to please many fans." For the time being from PUMA's website the jersey cannot be purchased, only an announcement is left saying that a restock is planned for September 2023 and not before. At the moment, unlike in 2019, it has resold the jerseys at crazy prices on specialist sites but who knows, in the coming weeks the desire to get your hands on one of the most beautiful jerseys of the year might change everything.