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Best patterns of 2022/23 season

All-over logos, geometric shapes, stylized animals, and local identities

Best patterns of 2022/23 season All-over logos, geometric shapes, stylized animals, and local identities

Every year, teams and their respective technical sponsors try to find a design that can innovate the style of the jersey but without losing the identity and tradition of the social colors. And the use of a pattern is one of the most intriguing ways to maintain a formal coherence by introducing a movement, a vitality to enrich the usual design. Thus the creativity of jerseys now ranges from golden city maps to hypnotic iridescent waves, from colorful patterns to corporate crests that become an all-over logo.

Among the many proposals this season, we have chosen eight, all extremely different from each other but united by the desire to experiment and dare. 

As Roma Home - New Balance

For its latest Giallorossi jersey, New Balance decided to dare with an all-over pattern formed by the ASR crest following the fashion that tends to create logos for clubs as if they were fashion brands. A very interesting choice and one that we will see how much it will catch on in the coming years.

Liverpool Away - Nike

Liverpool's away jersey immediately won everyone over from the moment it was first presented, thanks to a pattern that is never the same. A global success that made it the most successful jersey made by Nike this season.

Lorient Third - Umbro

French team Lorient has chosen to pay homage to its beaches in the creation of its third kit, a jersey overprinted with the colors of sand and salt crystals that go to create an elegant, never-before-seen pattern. 

Athletic Club Away - New Balance

For the Basque club, New Balance chose a very aggressive approach, with a stylized lion in black, gray and red coming out of the jersey. A design that combines the graphic aspect with the stylistic one in a pattern that makes the Iberian footballers even more dangerous. 

Fiorentina Third - Kappa

Fiorentina's third jersey dedicated to the House of Lilies is a clear example of how Kappa wanted to use the new logo of the lily team by transforming it into an all-over pattern to embellish the rebranding that has just taken place. The result is a jersey perfectly balanced between the new graphic design and the Viola tradition.

Real Madrid Away - adidas

Real Madrid and adidas has been a marriage for almost twenty-five years now, and after so long it is sometimes difficult to know how to renew. But for this season the German brand has come up with a purple jersey, the historic color of the Madrid players, livened up, however, by a tone-on-tone geometric design. 

Nottingham Forest Third - Macron

Another all-over geometric pattern is the one chosen by Macron for Nottingham Forest's return to the Premier League, with vigorous multicolored brushstrokes on a navy blue background. One of the best examples of this format that is increasingly gaining a foothold on the third jerseys of European teams. 

 Paços de Ferreira Away - Joma

Joma in making the jersey for the Portuguese team instead opted for a very strong concept, with a gray and gold design on a black background that recaptures the style of local decorative art. A pattern often used, especially by South American teams, to celebrate the team's identity.