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All Novak Djokovic's career partnerships

A history full of successes, lived alongside numerous brands

All Novak Djokovic's career partnerships A history full of successes, lived alongside numerous brands

Just a few days ago, on the London grass of the All England Lawn Tennis and Croquet Club the final of the 135th Wimbledon tournament went on stage and it saw Novak Djokovic crowned as champion for the seventh time. The Belgrade champion, absolute sports legend, raised "The Gentlemen’s Single Trophy" to the sky, further improving a career already studded with victories. To accompany him step by step in his constant rise to success, some of the most popular brands of clothing and technical sports equipment have followed each other, giving life to a series of partnerships through which it is possible to break down Nole's tennis parable into segments and retrace some particular phases and milestones.

An important sliding door for the Serbian certainly was the first title victory in the ATP circuit, obtained on the clay of Amersfoort in the Netherlands, back in 2006. At the time, still in the opening stages of his career, Nole used to wear with adidas suits, passing from more sober tones to others characterized by more brilliant colors and Wilson was his rackets and bags sponsor. At the end of that year, he would have reached position number 16 in the world rankings. In 2008, at the Australian Open and always with the same main sponsors combo for the "court" equipment, he triumphed for the first time in a Grand Slam tournament, making his way into a board full of illustrious names including Roger Federer, Lleyton Hewitt and David Ferrer

In 2009 he re-established relations with Head – one of the most renowned brand in the tennis scene from which he will never untie again – and binds himself to the Piedmontese brand Sergio Tacchini, with whom he continues to grind successes for two years, reconfirming the third place in the ATP ranking. But it's only in 2011 that the real turning point arrives, when he manages to add for the first time Wimbledon to his collection of victories, in the final against Nadal, taking himself to the number 1 spot in the world ranking at the end of the week.

In 2012 the partnership with Sergio Tacchini ended and the one with Uniqlo began: for the first time the Japanese brand – which in the past had signed sponsorship contracts only with two tennis players at national level – opened up to the world, making the Serbian its face on the court, in advertising campaigns and in the creation of the technical line. A step of central importance in Uniqlo's project to broaden the horizons of its universe. During this five-year period Djokovic has continued to show his consistency of results and has continued to increase his popularity among tennis fans and beyond.

Thus, having concluded the agreement in May 2017, we come to the last and most recent parenthesis in terms of Nole's main sponsor, the one by Lacoste. With the crocodile set on his chest, Djokovic has not lost his attitude and his ability on the court, continuing to win and write new records: 64 victories between Grand Slam tournaments, Masters 1000 and ATP Finals, the only player to have obtained the Career Golden Masters (victory of all nine Masters 1000 tournaments), most time spent at the top of the world rankings (373 weeks) and finished seven seasons at number 1 in the rankings. Two recent and emblematic photographs of Djokovic's experience with Lacoste are undoubtedly his career victory number 1000, obtained in the evocative setting of the Foro Italico and the 21st success in the Grand Slam, just won at Wimbledon in the final against Nick Kyrgios.


Time goes by and Nole continues to write the pages of his legendary career for which it is hard to find words, with many brands acting as co-protagonists in his experience on the court, from adidas to Sergio Tacchini, from Uniqlo to Lacoste, with a only constant: the desire to win and improve more and more.