PUMA's first ball for Serie A 2022/23
'New ball, new culture'
Sports
June 23rd, 2022
June 23rd, 2022
After announcing a partnership in March, PUMA and Serie A today unveiled the official match ball for the 2022/23 season: the PUMA ORBITA Serie A. The ORBITA Serie A features powerful graphics inspired by the logo of the top professional division of the Italian football league and also includes the colours of the Italian flag. The vibrant PUMA logo in Sunset Glow colouring and shades of Blue, Green, PUMA White and PUMA Red details reminiscent of the Tricolore, integrated into the white base, ensure excellent ball visibility.
"Over the last year and a half we have developed, tested and modified the new ORBITA to create a ball that offers top-level performance. The new star-shaped 12-panel configuration results in exceptional ball contact," said Thomas Schwarz, PUMA Head of Product Line Management Teamsport Individual.
To present the new ORBITA Serie A ball, the German brand created the 'New Ball, New Culture' campaign, which was developed by mixing elements of Italian culture with more modern and disruptive details and features PUMA legends Giorgio Chiellini and Gigi Buffon, who have made Serie A history, alongside PUMA champions Alessandro Bastoni, Emil Audero, Alex Sandro, Olivier Giroud, Milan Škriniar and Davide Frattesi.
