Fendi will be fashion partner of AS Roma

The formal wear of teams has been on the rise in recent seasons and the brands that are approaching the world of football - conceiving a club as a brand to collaborate with and not only as a group of players to dress - underline how cross-sectorality is a concrete way to avoid expiring in the usual collabo. And after the agreement between Moncler and Inter last season, another one is on the way. Starting in fact from next season and until the following one, Fendi will dress As Roma A collaboration that was created to create, once again, a meeting point between the world of sport and that of fashion through a common denominator, the Roman roots and the strong bond with the eternal city.

"This partnership is another step of the club towards international excellence, while maintaining a sense of Roman uniqueness," said Ryan Friedkin.

The fashion partner market of Europe's top clubs has become truly vast, ranging from Italian and English tailoring excellences to the world's most recognised streetwear brands. In Serie A, the style remains classic, with Loro Piana, Moncler and Harmont & Blaine dressing Juventus, Inter and Milan respectively, with a different accent coming only from Percassi's Atalanta - which has chosen Replay. Even historic clubs such as Genoa (Ben Sherman), Fiorentina (Montezemolo), Lazio (Sartoria Cardona) and Torino (Gutteridge) are focusing on elegance. In the rest of Europe, on the other hand, there are those who have been able to vary: from Atletico Madrid who entrust their style to Philipp Plein to the novelty Dior x PSG to last season's binomial Arsenal-424, up to new types of collabo such as Dsquared x Manchester City and Levi's x Liverpool.