PUMA and Serie A announced their partnership

PUMA and the Lega Serie A announced this morning a new long-term partnership. Following rumours in recent months, the German brand becomes the official technical partner of the League from the start of the 2022/23 football season and will be the official ball supplier for all matches in the TIM Serie A, Primavera 1, Coppa Italia, Supercoppa and eSerie A TIM competitions, thus taking over from Nike which has been linked to the top Italian league since the 2007/08 season. As happened with LaLiga, PUMA will take the place of Nike thus continuing its significant expansion in the world of football, strengthening its position as a leading brand in football.

"We are extremely proud to announce this new partnership - commented Lega Serie A CEO Luigi De Siervo -. The link with a brand of absolute international level as PUMA demonstrates the importance and recognition of Lega Serie A at global level and offers a great visibility to our brand. With the choice of PUMA we will guarantee both the highest technical standards for all our competitions and a style in line with the fashion trends of the younger generations. This agreement also guarantees continuity in the centralised marketing operations of the Lega Serie A and confirms the willingness of the clubs to work together for the enhancement of our product".

One of the worst seasons in Italy for Nike, which after having been left with only one sponsored team at the end of the season will also end the relationship with the League that had been going on for 14 years, choices that affirm the clear desire of the company founded in Oregon to no longer bet on the Italian championship. In addition to footballs since 2007, Nike has always been present in Serie A: from the 1998-99 season to the present on the shirts of Inter, Juventus from 2003 to 2013 (including the year in Serie B after Calciopoli), Roma from 2014 to 2021, Atalanta from 2014 to 2017 and Hellas Verona from 2013 to 2018 (with a year in Serie B). It reached its peak in the 2014-15 season, when all 5 teams listed were sponsored by the Beaverton-based brand. PUMA proves to be active once again, after signing Jorginho and Depay, snatching them from the competition, the German brand continues its relentless expansion.