Browse all

The nostalgic collaboration between Pepsi and Golden Cabane

A dive into Y2K nostalgia where retro graphics, South American templates and the colors of the world-famous can meet

The nostalgic collaboration between Pepsi and Golden Cabane A dive into Y2K nostalgia where retro graphics, South American templates and the colors of the world-famous can meet

On the occasion of the twentieth anniversary of Pepsi's historic campaign for the 2002 World Cup in Korea and Japan, the beverage brand relaunched its name in the world of soccer by bring back the famous commercial with Messi and Ronaldinho and creating new kits inspired by those worn in the Y2K era by soccer superstars in television commercials. For the "Play to inspire" campaign, Pepsi contacted designer Golden Cabane to create limited edition kits that would complement the advertising material and be able to translate into reality the many inspirations that surround the brand.

The jerseys in question play cleverly with the nostalgia of the beginning of the millennium, recovering the retro logo of Pepsi clearly visible on the chest and taking inspiration from South American jerseys, especially those of Club Deportivo El Nacional Ecuador, with their exaggerated and colorful graphics. The details of the collar refer to the style used during the '70s with a deep V-neck while the badge created for the occasion hides references to the teams for which Ronaldinho, one of the testimonials of the campaign, played. The colors chosen are obviously those that for decades have made Pepsi cans recognizable, a brand that is much more than just a carbonated soft drink.