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AC Milan's new lifestyle collection by PUMA KING

The ftblHeritage collection features the PUMA KING logo in a design that combines the heritage of the German brand with the Rossoneri colours

AC Milan's new lifestyle collection by PUMA KING The ftblHeritage collection features the PUMA KING logo in a design that combines the heritage of the German brand with the Rossoneri colours

PUMA and AC Milan have unveiled a new lifestyle collection for fans who want to extend their passion for the Rossoneri colours off the pitch. A very special project because in all the items created by PUMA will return the iconic logo of the PUMA King boots, a model worn by many different players, from Maradona to Pelé passing through Cruyff and Neymar, which has marked generations of footballers. A new release accompanied by a black jersey with red inserts on the sleeves with a retro silhouette inspired by the '90s, a pair of shorts and a tracksuit, all accompanied by the King logo and the same pattern.

In recent years fanwear has become a laboratory for experimentation for the various brands, in which they have been able to insert templates and designs of various inspirations, playing with colours and designs never before worn by clubs. And the latest release from PUMA is proof of this, a collection that remains faithful to the Rossoneri colours but that manages to skilfully mix the heritage of the German brand with the Milanese club, giving life to a modern collection but with clear references to the past.