Inter's new capsule collection for Chinese New Year

Like every year, Inter to celebrate the Chinese New Year has released a new Capsule Collection of products able to dialogue not only with those who celebrate the Lunar New Year but with a global audience. The leitmotif of the new products is obviously the tiger, the animal of the year, and includes a t-shirt with a black and blue tiger, a crewneck with the INTER lettering on a tiger background on the front and the scratched logo on the back, and a scarf with a pattern that blends tiger and snakeskin. But that's not all, in addition to the garments of the collection to celebrate the Lunar New Year Inter has also created a celebratory Special Jersey, available for sale in limited edition, characterized by the names of the players written in Chinese characters and a special tiger pattern to enrich the number, an initiative already seen in the past, reproposed some time ago by Juventus.  

After the release of the first Made in Milan drop a few months ago that celebrated the link between the club and the city of Milan - Inter continues on its path of developing clothing lines, this time taking inspiration not from its home territory, but from China and its important festival. It is no mystery that the Chinese market is booming and initiatives of this kind allow not only the brand, but also the clubs to increase the interaction with Asian fans. Inter are well aware of this, as they have once again produced their own collection for the new year without the help of Nike.