Does Tom Brady's sportswear brand really matter?

The first release of the brand that bears the name of Tom Brady, the most successful quarterback in NFL history, is scheduled for today, January 12. Brady is yet another athlete to take the road of entrepreneurship, especially one related to sportswear. Without having to bother Micheal Jordan, the most shining example of an athlete whose fame has almost been reached by that of his brand, there are various athletes, especially in minor sports, who have been able to develop from their personal history a thriving and winning business. 

Brady, however, is not just an athlete. He has been the clean and ruthless face of Football for two decades now, hailed by his fans and hated by everyone else. And since his long and triumphant career is about to come to an end, despite the fact that every season he wants to prove us wrong, he has decided to leave a legacy that goes beyond the seven rings he won with the jersey of the New England Patriots and Tampa Bay Buccaneers. The clothing line thus becomes the junction between his experience gained on the football fields and his new life as an entrepreneur, further highlighted by the interest that Brady has expressed in recent times towards NFT and cryptocurrency.

BRADY was created together with Jens Grede, co-founder of Kim Kardashian's Skims brand, and Dao-Yi Chow, founder of Public School and recent creator of the Sergio Tacchini relaunch. The first launch is divided into two categories, Live and Train, the first intended for everyday life and the second for training for a total of 134 pieces. In fact, the two lines are almost overlapping, a triumph of neutral tones and classic cuts that resemble many other collections seen in recent years that try to situate themselves in that increasingly gray area between performance and lifestyle with mixed results. 

In a saturated ecosystem where it's really hard to carve out your own niche even if you use the name of one of the most famous sportsmen in the business, is there really a need for more technical zippered hoodies or cotton tracksuits at over two hundred dollars in price tags? Or will the quality of such garments make it justifiable to buy jerseys that have Brady written across the chest as their only distinguishing feature, among hundreds if not thousands of competitors.