Saks Fifth Avenue's Super Bowl collection gets even bigger

While last weekend the NFL playoffs were finally outlined, Saks Fifth Avenue has already moved forward and has given us a foretaste of the mammoth collection that will celebrate 56th Super Bowl. The event that every year keeps the entire America attached to the TV screens will be held at SoFi Stadium in Los Angeles, home of the Rams, and for the occasion the famous New York retailer has decided to further expand the offer dedicated to its customers. A tradition born for the Super Bowl in Atlanta in 2019, where exclusive garments had been created in collaboration with 26 brands, and that is becoming increasingly important in the calendar of releases of the giant on Fifth Avenue. 

Collaborating with 28 international brands, which include among many absolute top names such as Dior, Celine, Versace, Givenchy, Heron Preston, Balmain, Alyx, Dolce&Gabbana, Christian Louboutin, Polo Ralph Lauren, Just Don, Purple Brand, Casablanca, Off-White and Rhude, for the creation of more than 275 limited edition garments. A long line of items ranging from ready-to-wear, footwear and accessories to include products designed for women and children, an opening that testifies to Saks' desire to expand the idea of the Super Bowl beyond the classic sports enthusiast. 

In fact, the Super Bowl, despite being a cultural phenomenon in the USA, is still struggling to establish itself outside the national borders. A trend that Saks wants to reverse, inserting itself in the increasingly florid intersection between sport and fashion, with a collection that wants to have at least one item per consumer. With prices ranging from $57 to $2,395, everyone can find a garment to wear during the most important game of the NFL season or simply for the Half-Time Show, which this year will feature Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

The collection is available on Saks Fifth Avenue's website, here, and in the chain's flagships in major U.S. cities.