Browse all

Spain has changed its logo

After March's rebranding of the Federation, the national team's rebranding has also arrived

Spain has changed its logo After March's rebranding of the Federation, the national team's rebranding has also arrived

After changing the logo of the Federation last March, the Spanish national team also changed its crest a few days ago. Not a drastic change as was the case with Costa Rica and Mexico, but only small changes such as the black background and its shape, which make the logo more minimalist, both in lines and proportions. Over the past decade, many companies have opted to simplify their graphic identity, not just in the football sector. The automotive sector is a perfect example, with Mini being the first to do so in 2015, and Volvo a few months ago. This is a path that many national teams have now decided to follow, opting for simpler logos to distinguish them from those of their own federation. A few months ago, Italy updated its visual identity, changing its federation logo. 

More than a trend, the adoption of more minimalist logos is now a real necessity in order to distinguish the logo as well as possible, especially in digital format. A debranding that has also affected football and Spain and is now fundamental in the modern era, a subtractive approach that consists of choosing simpler, more defined and flatter forms.