Paris Saint Germain and Jordan unveil a lifestyle collection dedicated to the holidays

Jordan brand and Paris Saint Germain today unveiled a new lifestyle collection entitled "Holiday" for the holiday season. For the first time, the collection does not include any game jerseys or items that can be used on the pitch, but instead only jerseys, sweatshirts, trousers, hats and a windbreaker jacket to be worn off the pitch. Strangely, this time the brand created by Nike for Michael Jordan did not even use the social colours of the Parisians, but opted for black and green, two colours never used in the history of Paris Saint Germain but which dominate the entire "Holiday" collection.

The collaboration between Jordan and PSG has been going on since 2018, a partnership that has been studied at Harvard and that never ceases to amaze every year. The numbers also speak for themselves: the Parisians' revenues have increased from 95 million in the 2010/11 season to 637 million in 2018/19. Commercial revenues, which include sponsorship, merchandising and partnerships, have increased twelvefold in eight years," the report says. On social networks, the number of followers on all platforms has increased from 500,000 to the current total of around 81 million. Numbers and goals achieved not only because of the very expensive purchases each year, but also thanks to careful collections and partnerships that in a short time have transformed Paris Saint Germain, repositioning it in the market and constantly increasing its reputation.

"Holiday" is already available here.